Besties

Some friendships are simply meant to be. For over a century, Coca-Cola and OREO have been part of the same moments, shared by generations around the world. It was only a matter of time before they became besties.

Coca-Cola and OREO teamed up to create limited-edition products that perfectly blended their tastes.

For 1 year, Coca-Cola developed a drink that tasted like OREO.

And you guessed it? OREO developed cookies with the taste and fizz of Coca-Cola.

But besties don't just share flavors. They share everything. So we created a whole new world of our own, taking a little bit from each one.

But we couldn't keep a friendship this big to ourselves. We had to show everyone, everywhere.

Then, we took it around the world. With interactive murals and larger-than-life billboards that brought our friendship to the streets.

To spread the word about this new bestieship, we partnered with Forever 21 to launch an iconic collection of clothes only sold in pairs to match outfits with besties.

And created special kits for influencers.

But this friendship wasn't just about Coca-Cola and OREO. It was about besties everywhere. So we teamed up with Spotify to help friends discover their musical connection and create their very own Besties playlists.

And just like that, the whole world went into Bestie Mode. People were tasting, sharing, posting, and talking about the collaboration everywhere.

And this striking collaboration also inspired a series of playful opportunities for Besties to come together.

But even the best things can't last forever. So we gave everyone one last chance to celebrate this delicious friendship.

What a friendship it was! Even though it was for a limited time, these besties made history for the restie.