"Life Is Worth It"
The phrase that stopped Lollapalooza Brazil. And it all started with Meta AI.
Meta AI is already part of Brazilians’ daily lives. But in a world full of AIs, how can it stand out? By proving it knows Brazil like no other. (Sorry, gringos. This case study is very Brazilian)
Let’s rewind to Lollapalooza 2025, the most awaited festival of the year in Brazil. Over 240,000 people. More than 70 concerts. But one moment stood above all:
Just three words, and Brazil went wild.
It wasn’t the usual “obrigado” or “eu te amo” every artist says. It was a meme only Brazilians understood. So everybody was like: “How does he even know that?” When it hit #1 on Twitter’s music trending topics, we revealed the secret.
The answer? Only with Meta AI could a foreigner be so Brazilian. Then we launched a full campaign to show how Meta AI makes life easier. Not only for Shawn, but for everyone. Like a husband trying to surprise his wife on their anniversary.
Or parents who need to entertain their kids and run out of ideas.
Or even a young woman to get motivated for her exams.
Life is worth it. And with Meta AI, it's also easier.
