As the world seems to be getting lonelier, celebrating friendships is more needed
than ever - especially for Gen Z. For them, their fam is literally their family. Because besties lift them up, in a world that may not “get” them.

So to cherish the vital role of friendships in Zalphas' lives,
two of the world’s most loved and culturally relevant brands became besties.
Even if only for a limited time.

Coca-Cola and OREO teamed up to create limited-edition products that perfectly blended their tastes.
But new products mean new packages. So we started by dressing up the same, like besties do.

We know how besties are when they spend too much time together.
They start behaving like each other, right?

Also, we wanted to make sure that everyone got to see us together.

We even created a universe of our own, taking a little bit from each one.

But hold on, we're moving too fast. How did it all start?
Like two commuters sharing the same ride for years until they strike up a conversation,
our journey started with these two 100-year-old brands realizing they should be besties.

When people couldn't wait any more, we launched both products with events all over the world highlighting the legendary pairing of this iconic duo.

We then invited artists to bring these products to life with interactive murals.

And we took over the streets and the internet across the globe.

This striking collaboration inspired a series of playful opportunities for Besties to come together.

To spread the word about this new bestieship, we even create special kits for influencers.

In partnership with Forever 21, we also launched an iconic collection of clothes only sold in pairs to match outfits with besties.

But the best was yet to come: by scanning a code on the products, a digital activation that celebrates, strengthens, and rewards bestieships was unlocked on Spotify.

People all over the world were tasting, talking, and trending with the new Besties products.

To wrap up the campaign, we reminded people to taste it while it lasted.