Heinz Tomato Ketchup is, well… Ketchup. But, as the name says, first comes tomato. That's right. What makes Heinz the best ketchup is that it's made with the best tomatoes.

As people nowadays care so much about what they eat, having a ketchup made only with tomatoes and few natural ingredients is very important for customers. But the problem was that most people didn’t know about it. So it was time to change that.

We created a new tagline combined with a modern and fun visual identity that puts tomatoes first in all our campaigns.

To ensure that all our comunications points across the world would look the same, we developed a new toolkit using vibrant colors and illustrations.

We also added new assets, such as exclusive photos of mouthwatering food and real juicy tomatoes.

To help set the new brand tone, a few headlines were included, as well.

But the most important was to have a structure that could adapt to different media. So we created a modular identity that could work in one, two or three parts.

Finally, we showed some examples of how this new identity could work.

With all this information, the new brandbook was succesfully launched, with campaings all over the world.

• 1,1B
  Impressions
• 3MM
  Engagements
• 4MM
  Clicks
• 81%
  Viewability
• 0
  Negative Coments