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Client
University of Madeira
Terms Against Bullying
Agency
White Rabbit

Cyberbullying is one of the most committed crimes in the world. At least 70% of young people between the ages of 15 and 24 have already been victims of it. But the problem is that Whatsapp, the most common app used by these criminals, has end-to-end encrypted messages, which doesn’t allow the authorities to break through and follow them, leaving the victims defenseless.

If WhatsApp doesn’t help us take the bullies out of the internet, we take the internet out of the bullies.

We analised contracts from all Europe's largest mobile companies and found out that they have a cancellation clause in case of illegal behavior.

So we created a website in which people could report bullies anonymously.

We also taught about all the different types of cyberbullying.

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The campaign took over the streets and the internet across the continent.

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But most important: it took more than a thousand bullies out of WhatsApp.

  • 157
    mobile companies analized
  • 1642
    reports
  • 19
    different countries
  • 20MM
    earned media
This was the most awarded campaign
in the history of the Hungarian ad industry.
Crew

Crew

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Agency

White Rabbit Budapest

Chief Creative Officer

Istvan Bracsok

Levente Kovacs

Creative Director

André Felix

Luis Paulo Gatti

Art Director

Kauê Barbosa

Marcos Mendes Tanaka

Copywriter

Andre Nunes Bueno

Daniel Bensusan

Rafael Bornacina

Illustrator

Shuzhan Yu

Creative Technologist

Wallace Nery