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Client
Brahma
Creamy
Delivery
Agency
Africa DDB

Brazilians are very superstitious. Especially when it comes to football. So during the 2022 Fifa World Cup group stage draw, we decided to give our fans and players a little help, sending our first opponents some bad luck gifts.

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When our first opponet was drawn, we packed a gift to make sure they would get off the game on the wrong foot.

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As for the second opponent, we sent a gift to make their players reflect their bad luck.

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For the third opponent, we wanted to ensured a storm of goals from Brazil.

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Finally, if anyone missed any of the three videos during the draw, we released a last one so everyone could know that luck would be on our side in the World Cup.

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  • Win
    over Serbia
  • Win
    over Switzerland
  • Loss
    to Cameroon
Cameroon's package
apparently got lost on the way there.
Crew

Crew

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Agency

Africa DDB

Chief Creative Officer

Sergio Gordilho

Executive Creative Director

Felipe Cury

Raphael Quatrocci

Creative Director

Henrique Martins

Marcelo Bruzzesi

Head of Art

Rodrigo Bonfim

Art Director

Gabriel Moniz

Copywriter

Tiago Daltro

Bruno Antunes