In 2022, Carnival in Brazil was canceled for the second year in a row, leaving thousands of beer hawkers and can collectors without their most important income of the year. So Ambev decided to help these professionals, who have always been its partners in other carnivals.

In order to assist them, Ambev created a R$ 150.00 financial aid and started donating R$ 5.00 for each delivery ordered during Carnival.

So to help boost sales through the app, we created a 360º campaign, with he most popular Brazilian beer hawker and one of the most popular comedians in the country.

It ran both on the Internet and on the streets, where Carnival would take place.

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We also took the beer hawkers to sell their products in a safe place: Tik Tok.

Finally, we went viral with a content from the most popular donation Youtuber in Brazil.

But Ambev wanted to go further and help these people not only in the present, but also in the future. So, in addition to the financial aid, we created a website where registered beer hawkers and can collectors had free access to dozens of professional courses, in which they could learn and start a new career.

• U$ 1MM
  donated
• 693M
  impressions
• 1.7M
  deliveries
• 12K
  beer hawkers and can collectors helped