Can an idea help create a country's largest Marine National Park?

Brazil is home to a vast ocean full of life.
But illegal and industrial fishing are destroying it.

And no one is diving into that. In environmental discussions,
forests are mentioned 689% more than the ocean.

In 2025, Brazil hosted the biggest UN environmental event: COP30. Once again, the ocean wasn't on the agenda. So SOS Oceano, a coalition of NGOs brought this issue to the surface, by remaining Brazil's most powerful symbol.

A simple gesture took the ocean crisis out of the environmental bubble.
  Organically uniting celebrities, politicians, indigenous leaders and activists.

But we had to turn awareness into protection.
So we used the spotlight to bring national attention
to one of the most vulnerable areas in Brazil: Albardão.

The media couldn’t ignore it.

Neither could the President.

The Albardão Marine National Park was finally created. 
The biggest in the country.

But we still had many other places to protect.
So we mapped Brazil's most vulnerable biomes and turned them
into sustainable prints, pressuring authorities to take action.

It became an educational exhibition and took to the streets.

• +200M
  organic impact
• +600
  press stories
• +50
  global NGOs supported
• +100
  big voices engaged
• 10-minute
  featured on Brazil #1 TV news program