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Client
SOS Oceano
No Blue, No Green
Agency
Droga5 SP

Can an idea help create a country's largest Marine National Park?

Brazil is home to a vast ocean full of life.
But illegal and industrial fishing are destroying it.

And no one is diving into that. In environmental discussions,
forests are mentioned 689% more than the ocean.

In 2025, Brazil hosted the biggest UN environmental event: COP30.
Once again, the ocean wasn't on the agenda. So SOS Oceano, a coalition of NGO
brought this issue to the surface, by remaining Brazil's most powerful symbol.

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A simple gesture took the ocean crisis out of the environmental bubble.
  Organically uniting celebrities, politicians, indigenous leaders and activists.

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But we had to turn awareness into protection.
So we used the spotlight to bring national attention
to one of the most vulnerable areas in Brazil: Albardão.

The media couldn’t ignore it.

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Neither could the President.

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The Albardão Marine National Park was finally created. 
The biggest in the country.

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Albardão was the first of many.  
We mapped Brazil's most vulnerable biomes and turned them into sustainable prints.

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It became an educational exhibition and took to the streets.

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 Pressuring authorities to take action.
Albardão was the first of many.
Because saving the ocean is saving us all.

Crew

Crew

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